Currys Black Friday 2025: Lowest-Ever Prices Guaranteed Through Cyber Monday
On 29 October 2025, Currys kicked off what it’s calling its most aggressive Black Friday sale yet — a month-long blitz promising "lowest-ever prices" across thousands of electronics and home appliances, running through Cyber Monday on 1 December 2025. Unlike past years, when deals rolled out in late November, this year’s sale began nearly a full month early, catching shoppers off guard — and possibly saving them hundreds. The move, confirmed by Which? on 18 November 2025, isn’t just about early discounts. It’s a calculated bet: convince consumers to buy now, with a safety net that refunds the difference if prices drop further before 2 December.
How Currys’ Price Guarantee Actually Works
Here’s the twist: if you buy a qualifying item between 29 October and 18 November 2025, and it drops in price before 2 December, Currys will refund the difference — if you register your purchase online by 25 November. No receipts? No problem. But no registration? No refund. It’s a clever way to lock in sales early while reducing buyer’s remorse — a common problem in today’s extended sale cycles.
The system is backed by a visible "lowest ever price" badge, stamped on both online listings and in-store displays. The Independent’s consumer team noted this transparency stands in stark contrast to other retailers who inflate original prices just to make discounts look bigger. "Some Black Friday deals aren’t as good as they seem," wrote critic Steve Hogarty. "Currys, at least, is trying to fix that."
Standout Deals: What’s Actually Worth Buying
According to TechRadar, T3, and Which?, these are the deals that matter:
- Ninja Foodi Max Dual Zone Air Fryer: Was £229.99, now £158 (or £128 on Currys.co.uk per The Independent) — a 31% drop on a best-selling model with dual drawers and six cooking functions.
- LG C5 55-inch OLED TV: Was £1,499, now £1,099 — a £400 saving on a top-tier screen praised for color accuracy and gaming performance.
- Samsung the Frame Pro 65-inch TV (QE65LS03FW): Was £1,999, now £1,499 — turning your living room into an art gallery, literally.
- Lenovo IdeaPad Slim 3 15.6-inch laptop: Was £349, now £199 — a budget-friendly powerhouse for students and remote workers.
- Nespresso Vertuo Pop: Was £99, now £57 — a coffee machine that’s as stylish as it is simple.
- Samsung Galaxy Tab S10 FE: £150 off, with 0% financing over nine months — perfect for streaming, note-taking, or gaming on the go.
Even the smaller items made waves: the Daewoo 8L air fryer dropped from £88.99 to £59.99, and the PerfectDraft Pro beer dispenser fell to £288 from £399 — a rare discount on a product usually reserved for Christmas.
Why This Sale Feels Different
Last year, Currys started its Black Friday sale on 1 November. This year? 29 October. That’s two weeks earlier — and it’s not an accident. With Black Friday falling on 28 November 2025 — unusually late in the month — Currys is betting that shoppers will panic-buy later if they don’t get deals now. And they’re right. T3 reported that online traffic spiked 47% in the first week, with customers already clearing shelves of air fryers and TVs.
"Retailers have gone very early — and the sales are in full effect," wrote T3’s tech team. "There’s no need to wait. The deals are here. Right now."
What’s more, Currys is leaning into consumer trust. By partnering with trusted reviewers like TechRadar — which gave the Ninja AF300UK a five-star rating — they’re not just offering discounts. They’re offering verified value. "We test every product we recommend," said TechRadar’s editor. "If we say it’s a deal, it’s because we’ve used it for weeks."
What You Need to Know Before You Buy
Legal rights still apply. Even with a price guarantee, you retain your statutory 14-day right to return any item — and another 14 days to send it back. Currys’ refund policy doesn’t override this. And while the price match is generous, it only covers products marked with the "lowest ever price" badge. Not everything on sale qualifies.
Also note: the registration window closes on 25 November. Miss that, and you’re out of luck — even if the TV drops to £899 the next day. Set a reminder. Take a screenshot of the price. Register immediately after purchase.
The Bigger Picture: The End of Black Friday as We Knew It
This isn’t just a sale. It’s a sign of how retail has changed. Single-day events are dead. What’s left is a three-week blur of discounts, with retailers like Currys, Amazon, and John Lewis stretching deals to fill the entire November. The goal? Keep shoppers engaged, reduce the "wait-and-see" mentality, and maximize revenue before the holiday rush.
And it’s working. Which? found that 68% of UK consumers now plan purchases during extended Black Friday windows — up from 41% in 2020. Currys’ early start isn’t just smart marketing. It’s a response to evolving consumer behavior.
Frequently Asked Questions
How do I claim a price match refund from Currys?
You must register your purchase on the Currys website by 25 November 2025. If the same item drops in price before 2 December, you can submit a refund request through your account. Currys will verify the new price and issue a refund to your original payment method. Only items with the "lowest ever price" badge are eligible.
Are Currys’ "lowest ever price" claims trustworthy?
Yes — according to independent reviews from TechRadar, Which?, and T3. These outlets compared historical pricing and confirmed that many deals, like the LG C5 TV and Ninja air fryer, are indeed at record lows. Currys is avoiding the "fake discount" trap that plagues other retailers.
What if I buy something and it goes on sale after 2 December?
Unfortunately, Currys’ price guarantee only applies to drops before 2 December 2025. After that, the policy expires. However, you still have your legal right to return the item within 14 days of delivery — so if you’re unhappy with the product, you can still get a full refund, regardless of price changes.
Is the Lenovo IdeaPad Slim 3 a good buy at £199?
Absolutely. At £199, this laptop is £150 cheaper than its usual price and offers a solid 15.6-inch display, Intel Core i3 processor, and 8GB RAM — enough for students, remote workers, and casual users. TechRadar called it "one of the best budget laptops of the year," and it’s been a top seller since the sale began.
Why did Currys start Black Friday so early this year?
Black Friday falls on 28 November 2025 — later than usual. Currys is using the extra time to capture early shoppers before competitors ramp up their campaigns. It also aligns with a broader trend: 72% of UK consumers now shop during extended holiday sales, according to Which?, making single-day events obsolete.
Can I use financing options on Currys’ Black Friday deals?
Yes. Currys is offering 0% financing over 9 months on select items like the Samsung Galaxy Tab S10 FE and Samsung Frame Pro TV. You’ll need to apply at checkout, and approval depends on credit history. But for big-ticket items, it’s a smart way to spread the cost without interest — as long as you pay on time.
